OpenAI将在ChatGPT生图时测试视觉广告
OpenAI is sticking more ads in ChatGPT
OpenAI将于本月晚些时候在美国开始测试ChatGPT视觉广告，初期在生成图片时展示赞助商品和服务的图像。此前广告只在对话下方的赞助区显示公司名、标识和产品链接；新格式仍与生成图片分开，且不会影响回答，Plus、Pro和Enterprise订阅不会出现。公司称有护栏避免广告进入情绪脆弱、敏感或不适合的语境，正与一批广告主测试，并计划未来尝试新格式。
Emma Roth
is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.
OpenAI’s latest ad format will put images of sponsored products and services on your screen. The ads, which OpenAI will begin testing in the US later this month, will “initially” appear when you generate images with ChatGPT, according to an announcement on Monday.
The company first brought ads to ChatGPT in February. Until now, ChatGPT’s ads only showed a company’s name, logo, and a link to its product in a “sponsored” section beneath your chat. OpenAI’s visual ad format will similarly remain separate from the image you generate and will “not influence the answers ChatGPT provides.” Ads won’t appear if you subscribe to ChatGPT’s Plus, Pro, or Enterprise plans.
OpenAI notes that it has guardrails in place to determine when a conversation is “appropriate” for ads, with the goal of keeping them out of “emotionally vulnerable, sensitive, or otherwise unsuitable contexts.” The company says it’s testing visual ads with an “initial group of advertisers,” and plans to try out new formats in the future.
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- Emma Roth
来源：The Verge · AI · theverge.com