英伟达确认因AI相关成本将Shield TV Pro涨价100美元
The 7-year-old Nvidia Shield TV is now $100 more expensive due to AI
英伟达宣布Shield TV Pro立即涨价100美元，新售价为299.99美元。发言人告诉Ars，自10月2日起SHIELD Pro定价299美元，原因是包括内存在内的元件成本在全行业大幅上升。这款2019年以199.99美元推出、运行Android TV并带AI upscaling的盒子仍在生产且产多少卖多少，没有涨价前库存，因此与当前手机和电脑面临同样的供应链约束；非Pro版已经停售。
The era of generative AI has upended technology supply chains, and there is one ironclad rule in 2026: If it has memory or storage, it’s getting more expensive. Even devices with years-old tech inside are still apparently subject to that unwritten rule. Nvidia has just announced that the Shield TV Pro is getting $100 more expensive, effective immediately.
The most recent version of the Shield streaming box debuted in 2019, running Android TV with AI upscaling and hardware decoding for almost any type of media. While it ran an aging Tegra X1+ processor, that was (and still is) fast for a TV media streamer. The device launched at $199.99, with a non-Pro variant at $149.99. The non-Pro Shield has since been discontinued, but the Shield TV Pro lives on at the new $299.99 price.
Nvidia has confirmed that you can blame AI for the higher Shield TV pricing. “Starting October 2, SHIELD Pro will be priced at $299. The cost of components, including memory, has increased substantially across the industry,” a spokesperson told Ars.
When we talked to Nvidia’s Andrew Bell earlier this year, he framed the Shield as a passion project, but it looks like passion projects still have to pay the bills at Nvidia. In that interview, Bell explained that the Shield is still being actively manufactured and that the company sells every unit it makes. Without a stockpile of pre-AI hardware to sell, new Shield TV units are subject to the same supply chain constraints as today’s smartphones and computers.
来源：Ars Technica · AI · arstechnica.com